The full Website Performance Report costs $57 (incl. GST) and will be available within 7-10 days (the software just has to do its thing first).
Everyone knows performance matters.
The first step to performing well, in any aspect in life, is to understand the playing field and identify how you can stack the deck in your favour. Google is on a mission to provide their customer with the most trusted, relevant, reputable, up-to-date, and enjoyable online experience. This is achieved through their algorithms which measure over 600 constantly changing data points.
How do you measure up? Is your performance worth measuring?
Google only trusts you if others trust you
Do people visit your website?
Do people stay on your website?
Does your website have backlinks? Do you know what backlinks are?
If you answered ‘No’ or ‘I don’t know’ to any of the above, it is most likely your website is a salmon - a fish working hard to swim up-river only to be eaten by a bear.
Do the words within your website reflect what people are searching?
Relevance is all about keywords - the words and phrases people enter into search engines to find what they are looking for (i.e., it’s a good idea to have them in your website copywriting).
Do you know if your website includes words and phrases that people utilise to find organisations within your industry? (i.e., ‘Painter Dunedin’ for searching for a painter in Dunedin).
Is your website a sack?
Imagine your website is a person.
There are two options in front of you: Option 1: one stunning individual is looking hot wearing the latest fashion, hair and makeup is all done (website is optimised). Option 2: the same person made no effort by wearing a sack (website not optimised).
The individual has not changed, however, how others (website visitors) perceive said individual is very different.
Do you know if your website loads fast and looks good? Or is your website a sack?
Is your website fresh or stale?
Do you have new content coming out on your website? Have you made your life easier by embedding your social media, such as Instagram, on your website?
Search algorithms are geared towards putting the most recent, trustworthy and relevant information in front of the searcher.
Is your website equivalent to the memorial statue everyone walks past but doesn’t know the name of?
Does your website generate an outcome?
Do your customers purchase, book an appointment, download, or contact you through your online presence? If not, why do you have a website?
Did your website visitor engage your services, or did they engage someone else?
Do you even know?
Do people care if your organisation exists?
The more positive and numerous reviews conveying an online reputation, has significant search engine advantages. Simply put, the more people saying good things about your organisation online, the more advantageous your search engine results will be, thereby, increasing your website audience. It’s a self fulfilling prophecy.
However, if you have negative reviews, or you put no effort into your online reputation, then search engines put no effort into you.
What’s your online reputation?
Is your website old?
How long has your website been around?
Is it a dinosaur?
In this case, being a dinosaur is a good thing! The longer your website domain has been active online, the better.