Social Media

Marketing is about attention...

Attention is oxygen for businesses.

Social media is the most powerful marketing invention in the history of the human race, period!

The Average NZers Spends

1h 59m

Per Day

On Social Media

Active Social Media Users NZ

4.13 Million

vs. Population (+18) 87.4%

Average No. of Social Media Platforms NZ

6.3 Platforms

Used Every Month

In NZ

58.3%

Population

Use Social Media For Brand Research

The Average Australian Spends

1h 51m

Per Day

On Social Media

Active Social Media Users Aus

20.8 Million

vs. Population (+18) 86.5%

Average No. of Social Media Platforms Aus

6.1 Platforms

Used Every Month

In Australia

58.1%

Population

Uses Social Media For Brand Research

View Project

Otago Southland Rescue Helicopter Trust

View Project

Mr. Decorating

View Project

New Zealand Immigration Law

View Project

Hobby Lords

Social Media

Tips & Tricks

Content

Yeah baby let's go!

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We take your information from branding, persona and strategy and we combine it to create your social media - take the photos, create the videos, create your messaging, etc.

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The most exciting part is when we launch, you start acquiring customers.

Branding

Don't be the ugly donkey!

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Imagine the most beautiful, naked person standing in front of you - I mean drop dead gorgeous. And you dress that person in a nice cocktail dress or a suit and you are red carpet ready. Or, you can cut a hole in a sack and dress that person in a sack. You have changed nothing about that person, but the perception of them is immediate.

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Welcome to branding.

If you know what people are paying attention to & where they are paying attention - you have a shot at selling them something.

Marketing is about attention, period!

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Organic social media is a research juggernaut - Instead of investing heavily in marketing content before knowing if it resonates (aka. customers respond), organic social media allows you to test your content for free. In real-time you can refine the message and ensure it hits the mark before any advertising budget is spent. It's a stark contrast to the old way of marketing—holding your breath and hoping your message hits the mark.

To be clear, GummyBear is not against other forms of marketing like event marketing, running ads on streaming services, brand collaborations, or even traditional advertising like billboards, radio, or TV commercials. In fact, vehicle signage is very undervalued—it's a moving billboard with a one-off cost!

If you know what people are paying attention to, and where they are paying attention - you have a shot at selling them something.

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The winners in today's fast-paced digital landscape are those who get curious about modern advertising platforms and figure out where there's underpriced attention.

If we don't drive more traffic to your website we'll refund the entire foundations package!

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View our Foundations Process

GummyBear's Social Media Process

Gummybear's Social Media Foundations

Step 1

Branding

Don't be the ugly donkey!

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Welcome to branding.

Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support

Step 2

Persona

The days where you can outspend your competition for market share, are gone.

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Persona is just a fancy word for a group of customers who share similar characteristics or traits. And the purpose of knowing this information is to stop playing 'Where's Wally', and to actually know where you're targeting your marketing.

Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support

Step 3

Strategy

Do you understand the field you're playing on?

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When you understand who you're targeting (persona), how social media is operating within your region and country, understanding the differences between social media algorithms, you are then in a position to form a strategy. AKA how to get them from social media to your desired destination (website, store, etc.).

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Marketing without a strategy is a bit like trying to hit a bullseye, from 100m, with a pistol, being blindfolded, while riding a three-legged drunk donkey.

Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support

Step 4

Content

Yeah baby let's go!

‍

We take your information from branding, persona and strategy and we combine it to create your social media - take the photos, create the videos, create your messaging, etc.

‍

The most exciting part is when we launch, you start acquiring customers.

Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support

Step 5

Training

Training is about you.

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Training is giving you the information, so that you can post on social media.

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The first workshop is planning. The focus is this type of content, goes to this persona, for this ideal outcome.

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The second workshop is creating social media.

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The third workshop is how to schedule social media.

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The training is to give you the skills to be able to carry your social media on by yourself. And it will also teach you how complex social media is. Let's be honest, there's the assumption "I've got someone young, they can do my social media" - Bullsh*t!

Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support

Step 6

Analytics

The honesty session - data never lies!

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Did you achieve what you set out to? There's more art behind the science. You could put up a cat picture and get 1000 likes, but that doesn't mean it drove sales or acquired new customers.

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It always comes back to the strategy and did the social media achieve the outcome you were looking for?

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It all comes down to 'do more of what's working and less of what's not' - it's that simple.

Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support

Ongoing Social Media Packages:

Kickstarter

Maintain Social Media Presence

Organic Posts

48x

Organic Posts Per Month

Paid Advertising Posts

2x

Targeted Advertising Campaigns

Analytics

Analysis (Every 12 Weeks)

Noisemaker

Social Media Growth + Advertisements

Organic Posts

80x

Organic Posts Per Month

Paid Advertising Posts

5x

Targeted Advertising Campaigns

Analytics

Analysis (Every 12 Weeks)

Full Throttle

Growth + Advertisements on Steroids

Organic Posts

120x

Organic Posts Per Month

Paid Advertising Posts

10x

Targeted Advertising Campaigns

Analytics

Analysis (Every 12 Weeks)

Our Social Media Projects

Our Software Projects

Our Website Projects

Otago Southland Rescue Helicopter Trust

View Project

Mr. Decorating

Mr. Decorating Painting It Like It's Their Own

View Project

New Zealand Immigration Law

NZ Immigration Sucks, NZIL Are Guardian Angels

View Project

Social Media Services Frequently Asked Questions

How does your agency collaborate with a client's existing social media team?

Yes – GummyBear is the content-generating powerhouse behind organisations.

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It is common for our client’s marketing teams to have created the brand, identified their target customers, and developed the marketing strategy and lack the resources to execute. GummyBear takes on the responsibility of content creation, execution, and analysis to provide future content suggestions and adjustments to marketing strategy.

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This allows our client's marketing team to focus on high-level activities (such as brand and strategy), while GummyBear handles the day-to-day content creation, execution, and optimisation.

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This collaborative approach removes the burden of recruiting and training Copywriters, Graphic Designers, Video Creators, Animators, Social Media Strategist, Paid Advertising Specialist and Data Analyst’s from our Clients. Alongside staying up to date with social media platforms nuances and continuous algorithm updates. This streamlined approach saves time, resources, and ensures a comprehensive and cohesive social media presence.