Highway Lodge

The ‘Gateway To The Catlins’

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Overview

Lynn and Neil became the hosts of the Highway Lodge Motel as they loved meeting new people and they wanted to offer a pet-friendly accommodation service.

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Lifestyle, opportunity, and passion were all things that came to mind before Lynn and Neil decided to move to Balclutha.

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The team love getting to meet people from all walks of life and will go out of their way to give you the best tips of where to eat, drink and explore in the beautiful Clutha region! 

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When they took over the Highway Lodge Motel, the website was outdated (running on old technology) and the motel appealed to a limited market/customer base which made them vulnerable to COVID and seasonal dips. The challenge was:

  1. to create awareness and grow their potential customer base through social media,
  2. showcase the quality and uniqueness of the hospitality (such as bring your pets) through a brand video, and
  3. make it easy for guests to book via the website design and functionality.

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Services used in this project:

Photos & Videos

Websites

Social Media

Assessing the original brand.

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Brand Concept Boards

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Filming Lynn And Neil’s Story

Highway Lodge Motel’s brand video shows Balclutha as a destination and showcases the romance of the area.

photography example
photography example

Filming Lynn And Neil’s Story

photography example

Highway Lodge Motel’s brand video shows Balclutha as a destination and showcases the romance of the area.

Highway Lodge-Brand Video/Photography

Filming Lynn And Neil’s Story

Highway Lodge Motel’s brand video shows Balclutha as a destination and showcases the romance of the area.

Filming Lynn And Neil’s Story

Filming Lynn And Neil’s Story

Highway Lodge Motel’s brand video shows Balclutha as a destination and showcases the romance of the area.

Watch Video

Filming Lynn And Neil’s Story

Highway Lodge Motel’s brand video shows Balclutha as a destination and showcases the romance of the area.

Watch Video

Filming Lynn And Neil’s Story

Highway Lodge Motel’s brand video shows Balclutha as a destination and showcases the romance of the area.

Highway Lodge Motel’s brand video shows Balclutha as a destination and showcases the romance of the area.

View live website >

This Project Was Built With:

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Highway Lodge’s photography captures the renovations of the rooms and the walkthrough videos were filmed so guests could see the rooms before booking.

photography example
photography example

photography example

Highway Lodge’s photography captures the renovations of the rooms and the walkthrough videos were filmed so guests could see the rooms before booking.

Highway Lodge-Project-photography

Highway Lodge’s photography captures the renovations of the rooms and the walkthrough videos were filmed so guests could see the rooms before booking.

Highway Lodge’s photography captures the renovations of the rooms and the walkthrough videos were filmed so guests could see the rooms before booking.

Watch Video

Highway Lodge’s photography captures the renovations of the rooms and the walkthrough videos were filmed so guests could see the rooms before booking.

Watch Video

Highway Lodge’s photography captures the renovations of the rooms and the walkthrough videos were filmed so guests could see the rooms before booking.

Highway Lodge’s photography captures the renovations of the rooms and the walkthrough videos were filmed so guests could see the rooms before booking.

View live website >

This Project Was Built With:

No items found.

photography example
photography example

photography example

Highway Lodge-Project-photography-gallery

Watch Video

Watch Video

View live website >

This Project Was Built With:

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A New Website To Meet User Needs

When Lynn and Neil took over the Highway Lodge Motel, the website was not fit for purpose making it awkward for guests to book. Their new website was designed and developed on the WordPress platform for the following considerations:

(1) A bespoke design (allows for design-focused websites)
(2) Editable sections (allows for the creation of sections where Highway Lodge could add, edit or remove sections of content without damaging the code)

(3) Functionality (the software platform is adaptable allowing the inclusion of specialised functions, for example booking accommodation).

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photography example
photography example

A New Website To Meet User Needs

photography example

When Lynn and Neil took over the Highway Lodge Motel, the website was not fit for purpose making it awkward for guests to book. Their new website was designed and developed on the WordPress platform for the following considerations:

(1) A bespoke design (allows for design-focused websites)
(2) Editable sections (allows for the creation of sections where Highway Lodge could add, edit or remove sections of content without damaging the code)

(3) Functionality (the software platform is adaptable allowing the inclusion of specialised functions, for example booking accommodation).

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Highway Lodge-project-Websites-a new website to meet user needs

A New Website To Meet User Needs

When Lynn and Neil took over the Highway Lodge Motel, the website was not fit for purpose making it awkward for guests to book. Their new website was designed and developed on the WordPress platform for the following considerations:

(1) A bespoke design (allows for design-focused websites)
(2) Editable sections (allows for the creation of sections where Highway Lodge could add, edit or remove sections of content without damaging the code)

(3) Functionality (the software platform is adaptable allowing the inclusion of specialised functions, for example booking accommodation).

‍

A New Website To Meet User Needs

A New Website To Meet User Needs

When Lynn and Neil took over the Highway Lodge Motel, the website was not fit for purpose making it awkward for guests to book. Their new website was designed and developed on the WordPress platform for the following considerations:

(1) A bespoke design (allows for design-focused websites)
(2) Editable sections (allows for the creation of sections where Highway Lodge could add, edit or remove sections of content without damaging the code)

(3) Functionality (the software platform is adaptable allowing the inclusion of specialised functions, for example booking accommodation).

‍

Watch Video

A New Website To Meet User Needs

When Lynn and Neil took over the Highway Lodge Motel, the website was not fit for purpose making it awkward for guests to book. Their new website was designed and developed on the WordPress platform for the following considerations:

(1) A bespoke design (allows for design-focused websites)
(2) Editable sections (allows for the creation of sections where Highway Lodge could add, edit or remove sections of content without damaging the code)

(3) Functionality (the software platform is adaptable allowing the inclusion of specialised functions, for example booking accommodation).

‍

Watch Video

A New Website To Meet User Needs

When Lynn and Neil took over the Highway Lodge Motel, the website was not fit for purpose making it awkward for guests to book. Their new website was designed and developed on the WordPress platform for the following considerations:

(1) A bespoke design (allows for design-focused websites)
(2) Editable sections (allows for the creation of sections where Highway Lodge could add, edit or remove sections of content without damaging the code)

(3) Functionality (the software platform is adaptable allowing the inclusion of specialised functions, for example booking accommodation).

‍

When Lynn and Neil took over the Highway Lodge Motel, the website was not fit for purpose making it awkward for guests to book. Their new website was designed and developed on the WordPress platform for the following considerations:

(1) A bespoke design (allows for design-focused websites)
(2) Editable sections (allows for the creation of sections where Highway Lodge could add, edit or remove sections of content without damaging the code)

(3) Functionality (the software platform is adaptable allowing the inclusion of specialised functions, for example booking accommodation).

‍

View live website >

This Project Was Built With:

No items found.

Creating Awareness Through Social Media

Tailoring social media messaging to Highway Lodge’s customers’ specific needs (for example, allowing pets to stay) encourages potential customers to view Highway Lodge’s brand video and visit their website, all focused towards facilitating guest bookings.

photography example
photography example

Creating Awareness Through Social Media

photography example

Tailoring social media messaging to Highway Lodge’s customers’ specific needs (for example, allowing pets to stay) encourages potential customers to view Highway Lodge’s brand video and visit their website, all focused towards facilitating guest bookings.

Highway Lodge-Project-Social media reinforcing the gateway to the catlins

Creating Awareness Through Social Media

Tailoring social media messaging to Highway Lodge’s customers’ specific needs (for example, allowing pets to stay) encourages potential customers to view Highway Lodge’s brand video and visit their website, all focused towards facilitating guest bookings.

Creating Awareness Through Social Media

Creating Awareness Through Social Media

Tailoring social media messaging to Highway Lodge’s customers’ specific needs (for example, allowing pets to stay) encourages potential customers to view Highway Lodge’s brand video and visit their website, all focused towards facilitating guest bookings.

Watch Video

Creating Awareness Through Social Media

Tailoring social media messaging to Highway Lodge’s customers’ specific needs (for example, allowing pets to stay) encourages potential customers to view Highway Lodge’s brand video and visit their website, all focused towards facilitating guest bookings.

Watch Video

Creating Awareness Through Social Media

Tailoring social media messaging to Highway Lodge’s customers’ specific needs (for example, allowing pets to stay) encourages potential customers to view Highway Lodge’s brand video and visit their website, all focused towards facilitating guest bookings.

Tailoring social media messaging to Highway Lodge’s customers’ specific needs (for example, allowing pets to stay) encourages potential customers to view Highway Lodge’s brand video and visit their website, all focused towards facilitating guest bookings.

View live website >

This Project Was Built With:

No items found.

photography example
photography example

photography example

Highway Lodge-Project-social media examples

Watch Video

Watch Video

View live website >

This Project Was Built With:

No items found.

Photo taken mid-Covid outbreak, showing that despite everything they were still full.

photography example
photography example

Photo taken mid-Covid outbreak, showing that despite everything they were still full.

photography example

Highway Lodge-Photo-taken

Photo taken mid-Covid outbreak, showing that despite everything they were still full.

Photo taken mid-Covid outbreak, showing that despite everything they were still full.

Photo taken mid-Covid outbreak, showing that despite everything they were still full.

Watch Video

Photo taken mid-Covid outbreak, showing that despite everything they were still full.

Watch Video

Photo taken mid-Covid outbreak, showing that despite everything they were still full.

View live website >

This Project Was Built With:

No items found.

View The Website

photography example
photography example

View The Website

photography example

Highway Lodge-Project-link to website

View The Website

View The Website

View The Website

Watch Video

View The Website

Watch Video

View The Website

View live website >

This Project Was Built With:

No items found.
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