Simple answer: as often as you can bring value. Social media is a game of attention, and the more you show up, the more chances you have to grab that attention. But here’s the catch—it’s not just about throwing up content for the sake of it. Quality matters. You could post 10 times a day, but if none of it connects, you’re wasting your time.

Here's the deal: you don't know what works until you try it. Start posting, see what resonates, and double down on what gets attention. Social media isn’t a set-it-and-forget-it game—it's about adjusting on the fly and constantly testing. You’re in a boxing ring throwing jabs, feeling out your audience until you find that knockout punch.

The key to social media isn’t just about how often you post—it’s about consistency and making sure your content adds value every time. That being said, the frequency of posting depends on the platform and your audience. For platforms like Instagram and Facebook, posting 3-5 times a week is a solid approach to stay in front of your audience without overwhelming them. LinkedIn is more about quality than quantity, so 2-3 posts a week can work well for professional engagement. Twitter and TikTok, on the other hand, thrive on constant interaction, so multiple posts per day can keep you relevant and part of the conversation.

Bottom line? Post often, but make sure every post has a purpose. It’s about staying in the conversation without losing your voice.

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Absolutely! Marketing is about attention, period. If you know what people are paying attention to and where they are paying attention, you have a shot at selling them something. With the average person spending over 2 hours a day on social platforms, social media advertising lets you target your message directly to those who matter most—at a fraction of the cost of traditional ads.

Here’s why social media ads area game-changer:

• Cost-Effective: Whether your budget is $10 or $10,000, you can reach a highly targeted audience without wasting a cent. The cost per click on platforms like Facebook and Instagram is far lower than traditional advertising.
• Hyper-Targeted: You don’t have to hope your ad reaches the right people—you know it will. With social media’s precise targeting tools, your message hits the exact audience most likely to engage.
• Instant Results and Feedback: No more waiting to see if your ads work. You get real-time data on clicks, engagement, and impressions, so you can optimise as you go.
• Scalable: Social media ads let you test and refine your strategy. Start small, see what works, and scale up when you’ve found what connects with your audience.

But here’s the beauty of social media: organic social media is a research juggernaut. Instead of investing heavily in content before knowing if it resonates, organic social lets you test your message for free. In real time, you can refine your content and ensure it hits the mark before spending a single cent on ads. It’s a far cry from the old days of marketing where you held your breath, hoping your message connected.

Here’s the kicker: not using social media advertising is a missed opportunity—and missed opportunities cost. Your competitors are most likely already showing up where your audience is spending their time. If you’re not there, you’re leaving potential customers on the table. It's not just about gaining an edge; it's about avoiding the risk of falling behind while others are making the most of these platforms.

To be clear, GummyBear isn’t against other forms of marketing—whether it’s event marketing, streaming ads, or even billboards. In fact, vehicle signage is one of the most undervalued forms of marketing out there—it’s like having a moving billboard with a one-time cost. But in today’s world, social media advertising is where the attention is, and if you want to grow your brand, that’s where you need to be.

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Social media is a powerhouse, no doubt, but like anything with massive potential, it has its ups and downs. Let’s break it down in a way that cuts through the noise:

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Advantages:

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• ‍Massive Reach: Social media is your gateway to the world. It’s like having a virtual handshake with millions of people, from your local community to someone on the other side of the planet. You can scale your brand faster than ever before.‍
• Direct Engagement: Social media gives you something traditional marketing can’t—a direct line to your customers. It’s where you can listen, engage, and build that priceless one-on-one interaction. This is where brand loyalty is born.‍
• Cost-Effective Marketing: Compared to TV, radio, or print ads, social media is a bargain. With a little investment and a smart strategy, you can trade attention in the most cost-effective way possible. Social media lets you trade attention without breaking the bank.‍
• Organic Social Testing: Organic social media allows you to test your creative before putting money behind it. It’s the perfect playground to see what resonates with your audience and refine your message without spending a dime.‍
• Builds Trust and Loyalty: Show up consistently and authentically, and watch your followers become superfans. Social media lets you inject real value into people’s lives, which builds trust—and trust leads to sales.‍
• Real-Time Feedback and Data: Social media is the ultimate feedback loop. You can see what’s working in real-time. Who’s liking, sharing, and commenting? You’ll know, and you can adjust on the fly. It’s like having a 24/7 focus group.

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Disadvantages:

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• ‍Time-Consuming: Let’s not sugarcoat it—social media is a grind. Building a presence, creating content, and keeping up with engagement takes time. It’s a marathon, not a sprint. But if you’re willing to put in the work, the payoff is there.‍
• Negative Feedback: With the good comes the bad. You’re going to get criticism—it’s part of the game. How you handle it can define your brand. Instead of running from it, lean into it, learn from it, and use it to get better.‍
• Algorithm Roulette: Social media platforms are constantly changing their algorithms, which can feel like you’re chasing a moving target. One day, your content is killing it; the next, it’s buried. The game changes, so you’ve got to adapt.
• Strategy Required: You can’t just post and pray. Without a strategy, you’re like a ship without a rudder. To get the most out of social media, you need to "ab, jab, jab, right hook—meaning you give, give, give value before making any ask.‍
• Constant Evolution: Social media is a beast that never sleeps. New platforms, new trends, and new content formats are constantly popping up. If you’re not paying attention, you can fall behind. But if you embrace change and stay agile, you can stay ahead of the curve.

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In short, social media is a massive opportunity, but it’s not for the faint-hearted. It requires hustle, adaptability, and a clear strategy. If you’re ready to put in the work, the potential for growth is limitless. But remember, it’s all about attention—without it, your brand doesn’t exist.

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Marketing is about attention, period. Attention is oxygen for businesses. Without it, you're invisible. Social media is like having a megaphone that can reach millions, while everyone else is still using smoke signals.

Social media is where your audience lives, breathes, and spends their time! Social media isn’t just a nice-to-have; it’s a must-have if you want to stay relevant and competitive. Whether you’re building a brand, selling a product, or just wanting to get your message out there, social media is the quickest, most effective way to reach people where they already are.

On average, New Zealanders spend 1 hour and 59minutes on social media every day, while Australians clock in at 1 hour and 51 minutes. That’s a significant amount of time where your business could be front and center. Not only can you connect directly with your audience, but you can also build trust, create real-time engagement, and stay top of mind. And let’s not forget—social media is one of the most cost-effective marketing tools available. The best part? You get real-time feedback. You'll know exactly what your customers love, what they ignore, and where their attention is focused.

So, why do you need to use social media? Simple—because if you're not there, you don’t exist.

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Social Media is the most powerful form of communication in the history of the human race, period!  Social Media gives businesses a direct line to their audience—whether you're building relationships, selling products, or just trading in the most valuable currency out there: attention. Being on social media can be the difference between being ignored and being unforgettable.

Social media is like the modern-day town square, except it's digital, fast-paced, and global. It’s where people connect, share, and engage with everything from cat videos to world news. Think of it as the biggest conversation happening right now, and anyone with a phone or computer can join in.

If you're not on social, it's like trying to sell lemonade in the middle of a desert—no one’s going to find you. Social is where the crowd is, and if you want to be seen, you need to be in the thick of it. It’s time to step up, stand out, and get your message heard!

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Yes – GummyBear is the content-generating powerhouse behind organisations.

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It is common for our client’s marketing teams to have created the brand, identified their target customers, and developed the marketing strategy and lack the resources to execute. GummyBear takes on the responsibility of content creation, execution, and analysis to provide future content suggestions and adjustments to marketing strategy.

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This allows our client's marketing team to focus on high-level activities (such as brand and strategy), while GummyBear handles the day-to-day content creation, execution, and optimisation.

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This collaborative approach removes the burden of recruiting and training Copywriters, Graphic Designers, Video Creators, Animators, Social Media Strategist, Paid Advertising Specialist and Data Analyst’s from our Clients. Alongside staying up to date with social media platforms nuances and continuous algorithm updates. This streamlined approach saves time, resources, and ensures a comprehensive and cohesive social media presence.

GummyBear specialises in Facebook, Instagram, YouTube Shorts, LinkedIn, TikTok, Snapchat, Twitter, and Facebook Messenger.