Services
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Photos & Videos

Photos & Videos

Content with engaging imagery will

get more views than content with no visuals.

Design the story you want to tell through your imagery and video content.

Photography and video gives your brand a different opportunity to share the passion and the why of your brand.

Through the medium of photography and video, you can tell the story of your business and present a product and/or service in the best possible photographic representation. Photography and video gives your brand a different opportunity to share the passion and the why of your brand. We can do your photography, make brand videos and create showreels.

Our

Branding

Process

Research
Strategy
Design

Research - Getting to know you

Goals, vision, target & competition, personality and values.

We will get to know and understand your business and what you want to achieve. .

Strategy

Create, clarify, brief.

After we have got to know you and your business and have conducted research, we begin the strategy stage. Here we fine tune the direction your branding will go.

Design

Brainstorm, design, present.

Now that we have the full picture of your brand and your competition, we move on to design. Depending on what you need, we can create your logo, brand identity, fonts, colours, imagery, etc.

Our

Social Media

Process

Research
Strategy
Design
Implementation
Analytics

Research

We will get to know you and your business and what you want to achieve with your social media.

Completion of GummyBear's social media questionnaire will provide the foundational concepts for your brand. We will ask about what social media you already have, what digital assets you have and begin a preliminary plan of how we will go through the process with you.

Strategy

Clients goals, what's happening in the industry and what's popular in social media.

Based on the clients goals, what's happening in the industry (other competitors), and what's popular in social media at the time (e.g. Instagram reels are super valuable at the moment) we will create a strategy for your social media.

Design

Working with you to achieve your goals, we will start creating content.

This will be tailored to your specific requirements and what you want to use social media for. For example, we can create social media accounts for you, create content, arrange photography, build marketing funnels and run your social media accounts, to name a few. Once we have created content, we will send it to you for feedback/approval before posting.

Never Too Late client mockup

Implementation

We will begin publishing your content!

The world now gets to see your offerings and learn about your business. To help manage this, we can use scheduling tools to ensure your content always goes out at the right time. We can also add new content into the campaign at this stage, for example if you wanted to promote a certain product or were having a sale that you wanted to boost.

Analytics

We ensure the content matches the platform it will be posted on and stay up to date with monthly analytic reports.

This allows us to understand how users are engaging with your content, so we know what is and isn't working, and then we can expand on that and do more of what is working.

Our

Photo & Video

Process

Concept Development
 Storyboard
Direction
Editing
The Finished Product

Concept Development

To begin we will develop an overall plan to ensure we are perfectly aligned with your project objectives.

That means a meeting with you to make sure we have a crystal-clear understanding of the message you want to present. Once we have a solid idea of what you want to achieve, our team will develop an overall conceptual approach for how we can translate your story into a digital format.

 Storyboard

Design the story you want to tell through your imagery.

Storyboarding provides a clear idea of how the production will unfold. We will create a list of what imagery or videos we need, who will be in them, and where they will be taken so that when it gets time to do the shoot everything will be ready.

Direction

Lights! Camera! Action! Now the dream starts coming together as we execute the plan we developed.

It's an exciting time as we coordinate the filming/photography, lighting and audio to create your digital story.

Editing

Now we have the 'raw materials', we refine and weave them together into your finished product.

This may include editing, transcoding and compression, colour correction, audio suiting and mixing.

The Finished Product

Aaaaand it's ready! We have produced and edited your digital media and now it's time for you to show it off.

Whether it's photography or a showreel, you now have a digital brand story that you can share on social media or include on your website.

Our

Systems & Software

Process

Design Concepts
System Blueprint
Interactive Wireframe
Develop System

Design Concepts

To begin, we will meet to discuss your expectations, needs, goals and requirements.

This stage is important to gain an understanding of what you are wanting to achieve as well as begin to learn about you and your brand.

System Blueprint

The next stage involves us creating a system blueprint that incorporates business logic and functional data flow.

The blueprint will be an outline that provides a detailed visual representation of how the system will look.

Interactive Wireframe

Once the system blueprint has been created, we can move on to the wireframe for the structure and flow of the system.

The wireframe will focus on the user experience to ensure the system is designed in an easy to use, user friendly way.

Develop System

Using the blueprint and wireframe, we will develop the system for you,

Ensuring that the systems navigation, design and structure will be designed in an intuitive, aesthetically-pleasing, and interactive way where users can seamlessly find the information they're looking for.

Our

Marketing Funnels

Process

Research
Content Creation
Create

Research

Creating your buyer personas and understanding why a consumer would buy from your brand.

The first step involves developing buyer personas, or avatars, to represent your target market. We will research your industry, what your consumers want, what they like, and their needs recognition.

Content Creation

We will create content that aims to provide a solution to a potential customer's needs or pain point.

This helps with grabbing consumers attention, through 'brand awareness' channels, even if they weren't actively looking for a solution (i.e. your product or service). An example of channels used in this stage include social media posts and paid ads.

Create

Create the information your customers want to know

Once you have created interest, you can begin sending customers to your website. In this stage, the channels most commonly used are content marketing, SEO and social media. This is your chance to establish authority and create brand trust amongst your potential customers.