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Branding & Graphic Design
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Branding & Graphic Design

Branding is what people say about you

when you're not in the room.

Your brand shapes your meaning, values and how people feel when they interact with your brand.

You want your product/service to leave an impression on your customer long after they've had a direct interaction.

Your brand is your why - the passion behind what you do. Graphic design is the process of shaping and maintaining a consistent visual impression. This lays the groundwork needed to pursue marketing tactics that support perceptions of quality, lead generation and customer loyalty.

Our

Branding

Process

Research icon - GummyBear Digital Marketing
Research
Software and system design and development - GummyBear Digital Marketing
Strategy
Branding services in Dunedin NZ - GummyBear Digital Marketing
Design
Research icon - GummyBear Digital Marketing

Research - Getting to know you

Goals, vision, target & competition, personality and values.

We will get to know and understand your business and what you want to achieve. .

Social Media Brand Questionnaire Example - GummyBear Digital Marketing
Software and system design and development - GummyBear Digital Marketing

Strategy

Create, clarify, brief.

After we have got to know you and your business and have conducted research, we begin the strategy stage. Here we fine tune the direction your branding will go.

Branding - logo design, business cards, letterheads, email signatures - GummyBear Digital Marketing

Design

Brainstorm, design, present.

Now that we have the full picture of your brand and your competition, we move on to design. Depending on what you need, we can create your logo, brand identity, fonts, colours, imagery, etc.

Our

Websites

Process

Research icon - GummyBear Digital Marketing
Research
Branding - logo design, business cards, letterheads, email signatures - GummyBear Digital Marketing
Visual Design Elements
Website content and copywriting - GummyBear Digital Marketing
 Content & Wireframe Creation
Graphic Design services in Dunedin, New Zealand - GummyBear Digital Marketing
Final Website Design
Website icon - GummyBear Digital Marketing
Development
Website development and launch - GummyBear Digital Marketing
Aftercare
Research icon - GummyBear Digital Marketing

Research

We will meet with you to get to know you and your business and what you want your new website to achieve.

Once we have an understanding of your goals and your brand, we will look at your competitors to learn about the industry and to identify your point of difference.

Social Media Brand Questionnaire Example - GummyBear Digital Marketing
Branding services in Dunedin NZ - GummyBear Digital Marketing

Visual Design Elements

Stylescapes. The visual elements of your brand will help determine the style of the website.

Your brand is very important as the website will visually convey key brand ideas within the design. Using your completed brand questionnaire as a foundation we will create stylescapes which include the visual brand elements and provide a visual aesthetic of how the website will look and feel.

Website design - Make Them Talk - GummyBear Digital Marketing
Website content and copywriting - GummyBear Digital Marketing

Content & Wireframe Creation

Content is created for each page, keeping in mind your target audience and key brand messages you want to illustrate.

A wireframe is created, defining how the content and applications will interrelate.

Website wireframe and UX - GummyBear Digital Marketing
Graphic Design services in Dunedin, New Zealand - GummyBear Digital Marketing

Final Website Design

The wireframe, content and your brand are used to create the final website design.

The website will be beautifully designed to represent your brand identity, simple to use, and user friendly to create an all-round enjoyable experience.

Website Design, UX and UI - GummyBear Digital Marketing
Website design and development - GummyBear Digital Marketing

Development

The design is passed on to our development team to work their magic.

 Once the site has all its visual and written content and applications have been integrated, the pages are ready to be tested. This ensures all links are working and that the website loads properly on all devices and browsers.
Then it's time for everyone's favourite part of the website design process: the launch!

Website development and launch - GummyBear Digital Marketing

 Maintenance/Aftercare

Although the launch is an exciting milestone, it's nowhere near the end of the job.

Websites are dynamic entities that require care and maintenance. Once the site is live you can monitor analytics, make changes to the backend and refine your messaging.

Hosting
Technical Support
Maintenance
Security
Third Party Updated
Monitoring
Analytic Reports
Content Updates
Sub Page Support

Website maintenance and aftercare - GummyBear Digital Marketing
Heatmap User-flow

Our

Social Media

Process

Research icon - GummyBear Digital Marketing
Research
Social Media services - content creation and branding - GummyBear Digital Marketing
Strategy
Graphic Design services in Dunedin, New Zealand - GummyBear Digital Marketing
Design
Social media services - GummyBear Digital Marketing
Implementation
Social media services - funnels, branding, social media posting, content creation - GummyBear Digital Marketing
Analytics
Research icon - GummyBear Digital Marketing

Research

We will get to know you and your business and what you want to achieve with your social media.

Completion of GummyBear's social media questionnaire will provide the foundational concepts for your brand. We will ask about what social media you already have, what digital assets you have and begin a preliminary plan of how we will go through the process with you.

Social Media Brand Questionnaire - GummyBear Digital Marketing
Social Media services - content creation and branding - GummyBear Digital Marketing

Strategy

Clients goals, what's happening in the industry and what's popular in social media.

Based on the clients goals, what's happening in the industry (other competitors), and what's popular in social media at the time (e.g. Instagram reels are super valuable at the moment) we will create a strategy for your social media.

Social Media Analytics Reporting - GummyBear Digital Marketing
Graphic Design services in Dunedin, New Zealand - GummyBear Digital Marketing

Design

Working with you to achieve your goals, we will start creating content.

This will be tailored to your specific requirements and what you want to use social media for. For example, we can create social media accounts for you, create content, arrange photography, build marketing funnels and run your social media accounts, to name a few. Once we have created content, we will send it to you for feedback/approval before posting.

Never Too Late client mockup - GummyBear Digital Marketing
Social media services - GummyBear Digital Marketing

Implementation

We will begin publishing your content!

The world now gets to see your offerings and learn about your business. To help manage this, we can use scheduling tools to ensure your content always goes out at the right time. We can also add new content into the campaign at this stage, for example if you wanted to promote a certain product or were having a sale that you wanted to boost.

Social Media Scheduling Software - GummyBear Digital Marketing
Social media services - funnels, branding, social media posting, content creation - GummyBear Digital Marketing

Analytics

We ensure the content matches the platform it will be posted on and stay up to date with monthly analytic reports.

This allows us to understand how users are engaging with your content, so we know what is and isn't working, and then we can expand on that and do more of what is working.

Social Media Analytics Report example - GummyBear Digital Marketing

Our

Photo & Video

Process

Research icon - GummyBear Digital Marketing
Concept Development
Brand video or showreel storyboard - GummyBear Digital Marketing
 Storyboard
Brand video or showreel creation - GummyBear Digital Marketing
Direction
Video editing for brand videos and showreels - GummyBear Digital Marketing
Editing
Photo and video services - photography, brand videos, showreels - GummyBear Digital Marketing
The Finished Product
Research icon - GummyBear Digital Marketing

Concept Development

To begin we will develop an overall plan to ensure we are perfectly aligned with your project objectives.

That means a meeting with you to make sure we have a crystal-clear understanding of the message you want to present. Once we have a solid idea of what you want to achieve, our team will develop an overall conceptual approach for how we can translate your story into a digital format.

Photography concept mock up - GummyBear Digital Marketing
Brand video or showreel storyboard - GummyBear Digital Marketing

 Storyboard

Design the story you want to tell through your imagery.

Storyboarding provides a clear idea of how the production will unfold. We will create a list of what imagery or videos we need, who will be in them, and where they will be taken so that when it gets time to do the shoot everything will be ready.

Brand video storyboarding - GummyBear Digital Marketing
Brand video or showreel creation - GummyBear Digital Marketing

Direction

Lights! Camera! Action! Now the dream starts coming together as we execute the plan we developed.

It's an exciting time as we coordinate the filming/photography, lighting and audio to create your digital story.

Brand video filming - behind the scenes - GummyBear Digital Marketing
Video editing for brand videos and showreels - GummyBear Digital Marketing

Editing

Now we have the 'raw materials', we refine and weave them together into your finished product.

This may include editing, transcoding and compression, colour correction, audio suiting and mixing.

Video editing software - brand video creation and showreel creation - GummyBear Digital Marketing
Photo and video services - photography, brand videos, showreels - GummyBear Digital Marketing

The Finished Product

Aaaaand it's ready! We have produced and edited your digital media and now it's time for you to show it off.

Whether it's photography or a showreel, you now have a digital brand story that you can share on social media or include on your website.

Our

Systems & Software

Process

Research icon - GummyBear Digital Marketing
Design Concepts
Software and system design and development - GummyBear Digital Marketing
System Blueprint
System / software blueprint - GummyBear Digital Marketing
Interactive Wireframe
Website development and launch - GummyBear Digital Marketing
Develop System
Research icon - GummyBear Digital Marketing

Design Concepts

To begin, we will meet to discuss your expectations, needs, goals and requirements.

This stage is important to gain an understanding of what you are wanting to achieve as well as begin to learn about you and your brand.

Social Media Brand Questionnaire Example - GummyBear Digital Marketing
Software and system design and development - GummyBear Digital Marketing

System Blueprint

The next stage involves us creating a system blueprint that incorporates business logic and functional data flow.

The blueprint will be an outline that provides a detailed visual representation of how the system will look.

Software system wireframe - GummyBear Digital Marketing
System / software blueprint - GummyBear Digital Marketing

Interactive Wireframe

Once the system blueprint has been created, we can move on to the wireframe for the structure and flow of the system.

The wireframe will focus on the user experience to ensure the system is designed in an easy to use, user friendly way.

Website development and launch - GummyBear Digital Marketing

Develop System

Using the blueprint and wireframe, we will develop the system for you,

Ensuring that the systems navigation, design and structure will be designed in an intuitive, aesthetically-pleasing, and interactive way where users can seamlessly find the information they're looking for.

Debtor Info - Software Design and Development - GummyBear Digital Marketing

Our

Marketing Funnels

Process

Research icon - GummyBear Digital Marketing
Research
Social media services - funnels, branding, social media posting, content creation - GummyBear Digital Marketing
Content Creation
Research icon - GummyBear Digital Marketing
Create
Research icon - GummyBear Digital Marketing

Research

Creating your buyer personas and understanding why a consumer would buy from your brand.

The first step involves developing buyer personas, or avatars, to represent your target market. We will research your industry, what your consumers want, what they like, and their needs recognition.

Social media services - funnels, branding, social media posting, content creation - GummyBear Digital Marketing

Content Creation

We will create content that aims to provide a solution to a potential customer's needs or pain point.

This helps with grabbing consumers attention, through 'brand awareness' channels, even if they weren't actively looking for a solution (i.e. your product or service). An example of channels used in this stage include social media posts and paid ads.

Research icon - GummyBear Digital Marketing

Create

Create the information your customers want to know

Once you have created interest, you can begin sending customers to your website. In this stage, the channels most commonly used are content marketing, SEO and social media. This is your chance to establish authority and create brand trust amongst your potential customers.

Marketing funnel example - social media leading to website - GummyBear Digital Marketing

Examples of our work

A serious but approachable nature.

The DBAS logo has been refreshed to express the organisation and their goals better. Three different concepts were created and then the final logo was refined from the concepts.

A pair of speech bubbles represent their services which always begins with a conversation. Moving away from the corporate feel, the new logo is much more friendly and inviting. The logo incorporates a pair of speech bubbles which are then used throughout the site to create a feeling of open conversation.

View Project
DBAS

A serious but approachable nature.

The DBAS logo has been refreshed to express the organisation and their goals better. Three different concepts were created and then the final logo was refined from the concepts.

A pair of speech bubbles represent their services which always begins with a conversation. Moving away from the corporate feel, the new logo is much more friendly and inviting. The logo incorporates a pair of speech bubbles which are then used throughout the site to create a feeling of open conversation.

More about
DBAS

Brand discovery for an innovative accounting firm

Insight was started by three accountants who wanted to start their own firm based around honesty and transparency with their clients.

When they came to us, they didn't have any branding and hadn't chosen a name yet, so we went through the brand discovery process with them.

We designed their logo and created brand guidelines for them focusing on their brand colours, fonts and logo use.

View Project

Brand discovery for an innovative accounting firm

Insight was started by three accountants who wanted to start their own firm based around honesty and transparency with their clients.

When they came to us, they didn't have any branding and hadn't chosen a name yet, so we went through the brand discovery process with them.

We designed their logo and created brand guidelines for them focusing on their brand colours, fonts and logo use.

More about

Helping Structur. build brand consistency

Structur. Building had an existing brand and logo when they came to us but they didn't know what to do with the information.

We expanded their brand into brand guidelines to ensure branding consistency for their future content.

Having their own guidelines also helps them have control over their brand as the conditions are laid out in one document, making it easy for them to review.

View Project

Helping Structur. build brand consistency

Structur. Building had an existing brand and logo when they came to us but they didn't know what to do with the information.

We expanded their brand into brand guidelines to ensure branding consistency for their future content.

Having their own guidelines also helps them have control over their brand as the conditions are laid out in one document, making it easy for them to review.

More about