Prisoner Aid and Rehabilitation Society (PARS) Otago are an organisation for helping ex-prisoners reintegrate into the community. PARS provide a free and confidential service to people and whanau who have been in the prison system for two or more years.
Although PARS has been around since the 1800s, prior to this project PARS had no website and were relying on word-of-mouth and referrals. PARS required an online presence that was friendly and welcoming.
PARS' branding needed to reflect how they work alongside their clients to provide reintegration assistance and support in a meaningful and non-judgemental way. PARS' online presence needed to allow people to find them, learn about their services and facilitate communications.
Opportunity to modernise the logo and incorporate cultural symbology into the design elements.
Opportunity to modernise the logo and incorporate cultural symbology into the design elements.