It's Never Too Late To Get Active

Paul Christensen believes it’s never too late for anyone to get fit. As a personal trainer and coach, Paul began Never Too Late to help others reach their goals.

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The fitness world has a significant number of people, products, and services that too often neglect two of the key elements of healthy exercise: fun and passion.

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Paul approaches his clients from a holistic perspective with realistic, progressive goal setting by constantly asking them, “What’s next”? He believes it is never too late for any individual, no-matter their shape, size, or background, to live a healthy, active, and fun lifestyle.

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The Never Too Late brand was new and no one had heard of it or knew who Paul was yet, so the challenge was to design the website as a place to showcase his accumulated knowledge and process to gain trust from potential clients. A brand video was the perfect chance to reiterate this, along with showcasing Paul’s personality and passion.