Paul Christensen believes it’s never too late for anyone to get fit. As a personal trainer and coach, Paul began Never Too Late to help others reach their goals.
The fitness world has a significant number of people, products, and services that too often neglect two of the key elements of healthy exercise: fun and passion.
Paul approaches his clients from a holistic perspective with realistic, progressive goal setting by constantly asking them, “What’s next”? He believes it is never too late for any individual, no-matter their shape, size, or background, to live a healthy, active, and fun lifestyle.
The Never Too Late brand was new and no one had heard of it or knew who Paul was yet, so the challenge was to design the website as a place to showcase his accumulated knowledge and process to gain trust from potential clients. A brand video was the perfect chance to reiterate this, along with showcasing Paul’s personality and passion.
Services used in this project:
Assessing the original brand.
Brand Concept Boards
