Dunedin Budget Advisory Services, an organisation for helping clients build financial capability, were struggling to reach those who needed their help.
They provide a free and confidential service for families and individuals in the greater Ōtepoti area who are at risk of, or in financial hardship, to educate, support and empower.
Although an established organisation, their brand came across as being very corporate and authoritative, which didn’t represent the support they were providing for people.
They wanted something that was friendly and approachable so as not to alienate potential clients, while still being serious.
They needed a platform for people to be able to find them and learn about their support services. This was particularly important during Covid lockdowns as the ability to work with their clients in person diminished, they needed a way to update people on how to meet with them and to allow people to find their services.
Their branding needed to reflect how they work alongside their clients to provide collaborative assistance and support through a two-way dialogue, so a logo redesign was required.
Services used in this project:
Assessing the original brand.
Through analysis of the current brand’s logo and website, it was observed that there was a lack of cohesiveness and the branding didn’t represent what DBAS actually do for their clients.
Through analysis of the current brand’s logo and website, it was observed that there was a lack of cohesiveness and the branding didn’t represent what DBAS actually do for their clients.
Opportunity to modernise the design elements in the logo to help their target market identify with it.
Opportunity to modernise the design elements in the logo to help their target market identify with it.
Looking at Images and how we could make them relevant for their clientele.
Looking at Images and how we could make them relevant for their clientele.
How can we create consistency with icon styles and sizes?
How can we create consistency with icon styles and sizes?
Perceived an opportunity to explain what their services are and how they can help in more detail.
Perceived an opportunity to explain what their services are and how they can help in more detail.
Brand Concept Boards
"A serious but approachable nature."
.jpg)
.jpg)
.jpg)
