DBAS

A New Platform Helping You To Build Financial Capability

red down arrow icon indicating to scroll down

Overview

Dunedin Budget Advisory Services, an organisation for helping clients build financial capability, were struggling to reach those who needed their help.

‍

They provide a free and confidential service for families and individuals in the greater Ōtepoti area who are at risk of, or in financial hardship, to educate, support and empower.

‍

Although an established organisation, their brand came across as being very corporate and authoritative, which didn’t represent the support they were providing for people.

‍

They wanted something that was friendly and approachable so as not to alienate potential clients, while still being serious.

‍

They needed a platform for people to be able to find them and learn about their support services. This was particularly important during Covid lockdowns as the ability to work with their clients in person diminished, they needed a way to update people on how to meet with them and to allow people to find their services.

‍

Their branding needed to reflect how they work alongside their clients to provide collaborative assistance and support through a two-way dialogue, so a logo redesign was required.

Services used in this project:

Branding & Graphic Design

Websites

Assessing the original brand.

Black arrow iconBlack arrow

Through analysis of the current brand’s logo and website, it was observed that there was a lack of cohesiveness and the branding didn’t represent what DBAS actually do for their clients.

Black curly arrowBlack arrow left

Through analysis of the current brand’s logo and website, it was observed that there was a lack of cohesiveness and the branding didn’t represent what DBAS actually do for their clients.

Black arrow iconBlack arrow

Opportunity to modernise the design elements in the logo to help their target market identify with it.

Black curly arrowBlack arrow left

Opportunity to modernise the design elements in the logo to help their target market identify with it.

Black arrow iconBlack arrow

Looking at Images and how we could make them relevant for their clientele.

Black curly arrowBlack arrow left

Looking at Images and how we could make them relevant for their clientele.

Black arrow iconBlack arrow

How can we create consistency with icon styles and sizes?

Black curly arrowBlack arrow left

How can we create consistency with icon styles and sizes?

Black arrow iconBlack arrow

Perceived an opportunity to explain what their services are and how they can help in more detail.

Black curly arrowBlack arrow left

Perceived an opportunity to explain what their services are and how they can help in more detail.

Brand Concept Boards

"A serious but approachable nature."

Option 1
Option 2
Option 3

Logo Refinements

photography example
photography example

Logo Refinements

photography example

DBAS-proj-page-Logo Refinements

Logo Refinements

Logo Refinements

Logo Refinements

Watch Video

Logo Refinements

Watch Video

Logo Refinements

View live website >

This Project Was Built With:

No items found.

large title with lines

Final Logo Design

A pair of speech bubbles represent their services which always begins with a conversation and how DBAS and their clients can work together to find the way forward. Moving away from the corporate feel, the new logo is much more friendly and inviting.

photography example
photography example

Final Logo Design

photography example

A pair of speech bubbles represent their services which always begins with a conversation and how DBAS and their clients can work together to find the way forward. Moving away from the corporate feel, the new logo is much more friendly and inviting.

DBAS-proj-page-Final Logo Design

Final Logo Design

A pair of speech bubbles represent their services which always begins with a conversation and how DBAS and their clients can work together to find the way forward. Moving away from the corporate feel, the new logo is much more friendly and inviting.

Final Logo Design

large title with lines

large title with lines

Final Logo Design

A pair of speech bubbles represent their services which always begins with a conversation and how DBAS and their clients can work together to find the way forward. Moving away from the corporate feel, the new logo is much more friendly and inviting.

Watch Video

large title with lines

Final Logo Design

A pair of speech bubbles represent their services which always begins with a conversation and how DBAS and their clients can work together to find the way forward. Moving away from the corporate feel, the new logo is much more friendly and inviting.

Watch Video

Final Logo Design

large title with lines

A pair of speech bubbles represent their services which always begins with a conversation and how DBAS and their clients can work together to find the way forward. Moving away from the corporate feel, the new logo is much more friendly and inviting.

A pair of speech bubbles represent their services which always begins with a conversation and how DBAS and their clients can work together to find the way forward. Moving away from the corporate feel, the new logo is much more friendly and inviting.

View live website >

This Project Was Built With:

No items found.

An easy to navigate, services-focused experience.

Final Website Design

The DBAS website was given a long-awaited refresh, and conveys a clear brand narrative to focus on the support they offer.

photography example
photography example

Final Website Design

photography example

The DBAS website was given a long-awaited refresh, and conveys a clear brand narrative to focus on the support they offer.

DBAS-proj-page-Final Wesbite Design

Final Website Design

The DBAS website was given a long-awaited refresh, and conveys a clear brand narrative to focus on the support they offer.

Final Website Design

An easy to navigate, services-focused experience.

An easy to navigate, services-focused experience.

Final Website Design

The DBAS website was given a long-awaited refresh, and conveys a clear brand narrative to focus on the support they offer.

Watch Video

An easy to navigate, services-focused experience.

Final Website Design

The DBAS website was given a long-awaited refresh, and conveys a clear brand narrative to focus on the support they offer.

Watch Video

Final Website Design

An easy to navigate, services-focused experience.

The DBAS website was given a long-awaited refresh, and conveys a clear brand narrative to focus on the support they offer.

The DBAS website was given a long-awaited refresh, and conveys a clear brand narrative to focus on the support they offer.

View live website >

This Project Was Built With:

No items found.

The speech bubbles from the logo are incorporated throughout the website to continue the idea of ‘open conversation’.

photography example
photography example

photography example

The speech bubbles from the logo are incorporated throughout the website to continue the idea of ‘open conversation’.

DBAS-proj-page-The speech bubbles

The speech bubbles from the logo are incorporated throughout the website to continue the idea of ‘open conversation’.

The speech bubbles from the logo are incorporated throughout the website to continue the idea of ‘open conversation’.

Watch Video

The speech bubbles from the logo are incorporated throughout the website to continue the idea of ‘open conversation’.

Watch Video

The speech bubbles from the logo are incorporated throughout the website to continue the idea of ‘open conversation’.

The speech bubbles from the logo are incorporated throughout the website to continue the idea of ‘open conversation’.

View live website >

This Project Was Built With:

No items found.

By utilising recognisable Dunedin imagery and friendly illustrations users are led through the pages  where they are led to a simple “contact us” call-to-action.

photography example
photography example

photography example

By utilising recognisable Dunedin imagery and friendly illustrations users are led through the pages  where they are led to a simple “contact us” call-to-action.

DBAS-proj-page-By utilising recognisable Dunedin

By utilising recognisable Dunedin imagery and friendly illustrations users are led through the pages  where they are led to a simple “contact us” call-to-action.

By utilising recognisable Dunedin imagery and friendly illustrations users are led through the pages  where they are led to a simple “contact us” call-to-action.

Watch Video

By utilising recognisable Dunedin imagery and friendly illustrations users are led through the pages  where they are led to a simple “contact us” call-to-action.

Watch Video

By utilising recognisable Dunedin imagery and friendly illustrations users are led through the pages  where they are led to a simple “contact us” call-to-action.

By utilising recognisable Dunedin imagery and friendly illustrations users are led through the pages  where they are led to a simple “contact us” call-to-action.

View live website >

This Project Was Built With:

No items found.

The site was built on the Webflow platform so that DBAS would be able to quickly and easily edit or update content whenever they needed to.

photography example
photography example

photography example

The site was built on the Webflow platform so that DBAS would be able to quickly and easily edit or update content whenever they needed to.

DBAS-proj-page-the site was built...

The site was built on the Webflow platform so that DBAS would be able to quickly and easily edit or update content whenever they needed to.

The site was built on the Webflow platform so that DBAS would be able to quickly and easily edit or update content whenever they needed to.

Watch Video

The site was built on the Webflow platform so that DBAS would be able to quickly and easily edit or update content whenever they needed to.

Watch Video

The site was built on the Webflow platform so that DBAS would be able to quickly and easily edit or update content whenever they needed to.

The site was built on the Webflow platform so that DBAS would be able to quickly and easily edit or update content whenever they needed to.

View live website >

This Project Was Built With:

No items found.

"The GummyBear team really listened to us and understood our needs. We are delighted with the finished results - Thank you!”

photography example
photography example

photography example

"The GummyBear team really listened to us and understood our needs. We are delighted with the finished results - Thank you!”

DBAS-proj-page-quote

"The GummyBear team really listened to us and understood our needs. We are delighted with the finished results - Thank you!”

"The GummyBear team really listened to us and understood our needs. We are delighted with the finished results - Thank you!”

Watch Video

"The GummyBear team really listened to us and understood our needs. We are delighted with the finished results - Thank you!”

Watch Video

"The GummyBear team really listened to us and understood our needs. We are delighted with the finished results - Thank you!”

"The GummyBear team really listened to us and understood our needs. We are delighted with the finished results - Thank you!”

Andrew Henderson - DBAS

View live website >

This Project Was Built With:

No items found.
Contact Us button - GummyBear Digital Marketing Dunedin New Zealand

Contact us if you like this project & want to start one of your own

  • Home
  • Projects
  • Services
  • About
© Website copyright 2021 GummyBear - Honestly, you could copy our website, but we can make a website for you, an even better one! Why are you reading this anyway?
GummyBear logo red - GummyBear Digital Marketing Dunedin New Zealand
HomeAboutServicesProjectsContact Us

Branding & Graphic Design

Websites